provides context of blog post, fiber for e-commerce businesses

When bad internet happens to good businesses

Whether you have a retail or service-based e-commerce business, having quality Internet is extremely important, more important for starter e-commerce businesses. If an e-commerce’s Internet goes offline, they will not be able to process orders, resulting in an immediate negative impact on revenue. Furthermore, employees’ productivity decreases as they cannot access their critical systems and communicate current problems with their customers or manage inventory.

Having a stable and reliable Internet connection is becoming increasingly important as, according to, 20.1% of retail purchases are expected to take place online in 2024. Additionally, e-commerce sales are expected to grow 8.8% in 2024.

According to,

“The average website is down 3 hours a month. 40% abandon a website that takes more than 3 seconds to load.

47% of consumers expect a web page to load in 2 seconds or less.

40% abandon a website that takes more than 3 seconds to load.

79% of shoppers who are dissatisfied with website performance are less likely to buy from the same site again.

52% of online shoppers state that quick page loading is important to their site loyalty.”

Furthermore, a website’s down time can affect your e-commerce site’s SEO ranking, which would reduce your overall traffic. Those early impressions a consumer has with your business are vital. You do not want your new customers to experience slow load times on your site. The faster the load times, the more likely those customers are going to convert and make a purchase. 

If your customers are attempting to make purchases on your e-commerce site during an outage, not only will the transaction not work but the customer will face frustration and perceive your brand in a negative light. The outage may convey poor service quality from the business, tarnishing the brand reputation. Additionally, repeat customers contribute significantly to total retail sales. If an e-commerce website does not use reliable Internet and their site is down constantly, they may lose those repeat customers or at least decrease their loyalty. 

Why Business Fiber For Your E-commerce Site

Fiber is cost-effective in terms of repair compared to traditional copper. Fiber-optic cables are significantly more resistant to weather and corrosion because they are put into the ground, meaning fewer repairs or replacements. Business fiber is also extremely resistant to cyberattacks because data is transmitted in the form of light pulses.

Fiber is also a great investment because it is built to future-proof. It can handle an e-commerce’s customer data collected through the website’s analytical tools, product data through inventory tracking via stock-keeping units (SKUs), sales and purchase data and other website traffic data. Fiber to the business also allows for symmetrical upload and download speed, which is important for an e-commerce business to have because they constantly upload new product information and download customer data. 

If you want to make the switch and upgrade to our business fiber or just have some questions, please feel free to get in touch with our B2B team and fill out this form.